I was directed to this video couple of weeks ago by some video enthusiasts. I read the designer's note about the making of it, and completely fell in love with the visual.
This video was made for MTV HD, and apparently the agency wasn't given a definite brief on how it should look like. The request was just 'it should looks cool and speaks of HD'. I agree with the designer that this was a nightmare-ish brief, since the visual could take any kind of shape and leads to practically anywhere.
But their idea in combining the concept of classical music and graphic in this production was interesting. The first thing I noticed in the video was the continuity of graphical elements and colors. Well, there are only 2 colors, black and white, but the way those two played out was very powerful.
Crows, as we know them, are naturally black and a bit mysterious. Put them against bleak landscape of black and white barren trees, and we'll get a nice visual tension. That's the starter. But the idea goes beyond nice visual; if we pay attention to the music, it's a re-composition of Moonlight Sonata by Beethoven. The melody of this music is very beautiful, sad and daunting. Flowing on and on, forming and re-forming, breaking and joining, and brings out the mesmerizing effect on the listener.
The visual elements perfectly captivate and reflect this concept. Sometimes 2 dimensional, sometimes beautifully 3 dimensional HD, the variety of images flowing through the sequence, joining, dividing, forming and re-forming. The artwork of the HD 3D crow was of course very impressive and life-like, but for me the actual work of art here is the ability of the designer to create a successful marriage of music, motion and graphic that re-captures the nature of a life form: Crow.
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| Images from www.psyop.tv/ |
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| Images from www.psyop.tv/ |
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| Images from www.psyop.tv/ |
See the video here.
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